I am usually not too big on picking up graphic design magazines, because a lot of times they’re really not worth the price you pay. Another reason is that for some reason American magazine publishers don’t seem to put many out, that are very helpful. After seeing that one of my favorite design houses, Go Media was being featured in the latest issue of Advanced Photoshop Magazine I figured I would check it out.

I went over to the local Borders bookstore and after walking around the store for ten minutes (it’s a new store and it’s huge), I finally found the magazine rack. My first impression of the magazine was that it’s designed well and definitely gets the readers attention with the bright cover art. The other thing that caught my attention was the sticker price. Each issue of the magazine runs £6.00, but with the markup and the exchange rate it was $15.50 USD. I immediately thought “this magazine is going back on the rack for the next sucker”, but I figured it wouldn’t hurt to give it a free browse in store.

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